Hi my name is Holly, I’m a graduate of Irish and New Media in UL now pursuing an interest in Public Relations through the Masters in PR and New Media in CIT. Before this I worked in Television Production with a specialisation in Camera Operating with Northern Ireland Screen. I believe the collection of these interests, combined, give me a unique and holistic experience of the media landscape.
I am a fluent Irish speaker from the West Cork Gaeltacht of Cúil Aodha. I have an interest in photography which I’ve had the privilege to exercise whilst travelling South America and a lifelong interest in music which I pursue, albeit casually, through the ukulele and singing and also as a committee member on a number Irish Music events.
Starting from the ground up, I began as a New Entrant with the Irish Language Broadcast Fund (ILBF) going from a trainee Production Assistant with Tobar Productions to a Current Affairs Researcher with BBC Radio Ulster. Between these, I worked as a Trainee Film Maker with Northern Visions Television, a production company whose sole focus is community affairs. Following this, I spent some time working as an Irish Translator and a Production Co-ordinator before graduating to Camera Operator Trainee, a skill that I greatly value today.
During my time with ILBF I completed a number of courses with BBC NI. Most notable amongst these was the BBC Television Production course in Television Production; Advanced Television Production, Presenting and Directing.
Social Media Marketing
My interest in music has provided myriad opportunities for greater involvement through voluntary participation. I am a committee member on two Irish Music festivals (listed below) where I contribute my experience of working in media through social media marketing. As annual events it can be difficult to maintain a social media presence which extends beyond the event itself, however my strategy in each case was to do just this. By distributing relevant media and encouraging participation through the provision of relevant music related information which would appeal to the population of followers I was able to maintain a continuous interest rather than a fleeting one.
Cruinniú na bhFliúit- Committee Member (2014 – Present)
Éigse Dhiarmuidín- Committee Member (2013 – Present)
Camera Operator– I love seeing life through the lens. My year training as a Camera Operator, combined with my interest in Photography, has taught me to see the world through the eyes of a storyteller. An example of my camera work is given below (See: Showreel).
FinalCut Pro (Basic)- Like putting the pieces of a puzzle together, editing requires diligence, a keen eye for aesthetic and an ability to see the whole picture from its individual elements. An example of my editing work is below (See: Cruinniú na bhFliúit).
Photoshop– This photo editing suite is an art in itself and something I aspire to become more proficient in. Its capabilities are breath-taking and as a photo-enthusiast I feel it is a must.
Audition– Similar to video editing, Audition makes light work of any audio editing task.
WordPress– This open-source website creation tool represents the democratisation of web development, no longer is it necessary to know how to make a website, to make one. WordPress has allowed me to express myself online without worrying about how to do it.
MA PR and New Media, Cork Institute of Technology (present): This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication. What I find most interesting about this course is its particular attention to the growing importance of digital and interactive media on the practice of public relations.
BA Irish and New Media, University of Limerick (2011): This programme enabled me to develop expertise in Irish Literature, as well as explore the social and cultural consequences of New Media in depth.
Fluent Irish speaker, ukulele, photography
Examples of my photography:
Showreel- Examples of my camera work and editing:
(Credit: Music by Cathy Davey)
Promotional Video for Cruinniú na bhFliúit: Edited by Holly Ní Ghráda: